Why Give

© Andrew S. Wright / WWF-Canada
The loss of nature, and the resulting crises of biodiversity loss and climate change, threatens the natural world on which all life depends. That’s why our work has expanded beyond protecting individual species and habitats to safeguarding life itself.


By including a gift in your Will or Estate plan, you can:

Leave a World Worth Living In

Choosing to remember WWF-Canada with a donation in your Will is the perfect way to let your care and compassion for nature continue in years to come.

Amplify Your Impact

After your lifetime, it’s possible to make a more significant gift than you might otherwise be able to afford.

Enjoy Tax Benefits

By including charitable gifts in your estate planning, you may eliminate significant taxes payable upon your death.

There’s no commitment: Circumstances can change and that’s okay. Because you are not actually making a gift until after your lifetime, you can change your mind and your Will at any time.

Complimentary planning resources are just a click away!

Questions? I'm here to help.

Margot Johnson's headshot


Senior Manager, Legacy Giving

Phone: 1-800-267-2632 or 416-484-7737
Email: mjohnson@wwfcanada.org